This video was accompanied by the released of the song 'Panic', which reached number 11 in the UK single charts and was released as a non album single. The first shot, and a shot that continuously appears within the video, is one of a young male on a bridge next to the famous Big Ben in the capital city London. This setting for the video suggests a British influence that could have influenced the music as well as the attitude and fashion of the band. The camera positioning is important when looking at how the male character in the video is highlighted as the most important figure in the video. The camera is moving in a circular movement around the male character and this again reinforces his importance, as well as this affect, the dynamic camera movement means that the video stays interesting and a rhythm can be kept going to keep the pace with the music. Certain iconography is used to represent certain ideologies associated with this genre, for example the use of a cigarette, often associated with the idea of someone being rebellious. Another example of a specifically chosen prop is the use of the burning of the money, this is known for being illegal and specifically reinforcing the idea of an anti-establishment attitude often connected to the genre of indie. Another use of imagery suggesting an anti-establishment attitude, is the image of Buckingham Palace and the image of flame, this suggests the Palace is burning.
The editing used within the video is important to how we watch the video. The imagery is specifically edited together to match the lyrics in parts, for example “burn down the disco” as the Palace is shown to be on fire. Another obvious editing technique is the face paced, first person perspective shot following the hand around the alleyways of London, this keeps the tempo of the video going and keeps the audience intrigued. The genre is represented through the stereotypes that are anchored to the image they are associated with, for example the stereotypical clothing/image. The idea of rebellion against the conventions of society, and the conventional government/royal family etc.
The target audience are, like most indie bands/artists, predominately white males mainly because of the band members being this ethnicity and gender. This audience is not exclusive, however it makes the band even more relatable for the fans.
Throughout the video a fairly negative tone is set about the state of Britain and in particular the governing body of the time of the song release. This tactic of using political views throughout a song was fairly often used and enabled the political views of the band to reach audiences that may not usually be interested in this. The negative tone is reinforced through the use of black and white colouring, and fairly dark lighting, nothing colourful as this look usually suggest happiness or joyful emotions.
Throughout this particular video I found it hard to apply todorov and propps theory, the video doesn’t seem to follow a theory and is more random, this technique is most probably deliberate as it portrays a manic and unorganised tone to the overall video. This dysfunctional approach could portray the dysfunctional stereotype given to not only the fans of this genre of music, but the band members themselves and the age group that they are in (young adults).
Within this video there are many references to the ‘broken Britain’ of the time, this secondary level of communication allows the band to show their opinions through their music/videos and CD covers.
Representation
Through this video the indie genre is given the connotations of a rebellious group of people, the anti-establishment acts that are shown in the video reinforce the idea
Genre
The representation of this social group is often stereotypically negative, this representation can lead to a lack of trust and understanding towards to people associated with indie.
Narrative
Throughout this video it does not have a narrative theory structure at all, this could suggest a lack of structure within the lifestyle of the people represented in the video.
Without the narrative beginning, middle and end convention then it is hard to see the sense in the video, instead we are faced with several diverse images and settings.
Audience
The audience see the video as a typical indie genre video. If the audience take note of the different messages that are encoded within the video then they will understand the genre a lot more. For example; the strong political messages mean that the audience become aware of the bands interests and passions.
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