Evaluation Video

Once our video was complete, along with our audience feedback we made a video summarising our evaluation of the entire coursework final products, to do this we used xtranormal and this is our evaluation video.

Audience Feedback

Once the video and the print work was complete we showed our work to our media group. We then asked for feedback on the CD Cover, CD Inlay and Back Cover as well as our promotional poster. Here are just some of the comments we received.

Music Video Comments

'Costume related to the genre - looked like they were a real band'

This comment was most probably because of our detailed research into the typical costume and appearance of conventional successful indie bands.

'Really good variety of shots showing each member of the band'

We wanted to use lots of different shots so that we could keep the audiences attention by using engaging shots. Using close ups, wide angle and two shots meant a more effective video.

'One of the pan shots was disjointed'

We noticed this shot, however felt it was not so noticeable that the theme of the shot (band walking away down the canal) was lost.

CD Cover Feedback

'Perfect for the genre, with the setting and costume'

We were pleased with this comment as it was something we wanted to be clear to the audience almost immediately like most CD covers.

'Portraits on the CD inlay were great'

We decided to use these so that each band member had their own individual shot within the CD, this gave them an individual identity and made them easier to identify to.

'Not much text'

We decided not to include text within the inlay and kept the text that did appear to a minimum purely because we didn't want the CD cover to be something to read, we wanted the audience to concentrate on the band members and the music, which is what indie music often represents.

Poster Feedback

'The positioning of the band members shows their relationship is strong'

One of our main aims was to give the impression the band were a tight group of friends so that the youth (who are often in a tight set of friends) could relate to the band.

'Font doesn't work well'

We agreed with this comment so therefore looked at our poster and re-did the posters font.

Final Music Video

Final Music Video

4 Kicks - I Never Get Lost

Band Poster

After our CD Cover print work was done, we decided to make a poster in order to advertise the new single for our band. This is what our poster ended out like.

We decided to follow the 'house style' of the CD cover, so we used the same title for the band title. We also used the same font for single title. We chose to keep the text at a minimum so that the poster was simple to read and got the intended purpose (to advertise) clear to the audience. We also decided to include the institute we chose to use 'rough trade' this gave the band a professional look and made the band look reliable and well established.

CD Print Work

As well as creating our indie music video, we have created a CD cover.The CD cover included the front cover, the inlay to the CD, the back of the CD and the CD sticker.

We made several drafts of what we wanted our CD covers to look like. We used the software Disc Cover, in order to create the following drafts.

DRAFT ONE

For our first draft we chose a picture of the band in a line to represent their unity as a band. We also changed the image to grey scale so that it looks more conventional of the indie genre. We thought that this image went well with our chosen genre so we decided to keep this for our final CD cover. We also liked the font used in the name of the song, however we were not so keen on the font used for the bands name '4 Kicks' due it not been bold enough, so chose not to use it.

DRAFT TWO

As before we decided to keep the background image as it worked so well. We felt the way the band were standing in a line represented their unity and friendship. However, in this mock up, we decided to change the band name font, in this draft we felt it stood out a lot more. We still felt as though the title needed to be bigger, to make a greater impact. We changed the title of the songs positioning but felt as though it took attention away from the band name.

FINAL COVER

This CD was our final product, the title of the band was made larger and bolder, with a slight subtle transparency that meant it stood out but did not look too forced and out of place. The song title was shortened to 'I never get lost', we felt this suited the CD cover a lot better and would also be a lot sharper and shorter, giving a more dramatic impact.

FINAL BACK COVER

The back of our CD cover is a simple shot of the back of the band members. This works due to the back of the CD being the back of the band. It also adds an slight sense of mystery and would make you curious as to what the characters look like, or what they are 'hiding'. We kept the text to a minimum and simply wrote the titles of the songs that were included.

FINAL CD INLAY

The CD inlay gives the audience a chance to look at each band member in greater detail. The way in which the band members are in a similar setting and all wearing similar clothing gives them an equal status. The colours are all fairly 'male' associated and therefore give a masculine impression to the audience that are viewing the image.