Our Song Choice

The following song is our chosen song for the video were going to make. We've chosen the song due to its conventional features, such as a male lead, a theme about relationships and we thought it was particularly catchy.

I never get lost except by your side | Upload Music

First Plan Video

We then made a short video demonstrating our first plans for the music video itself.

Documentary & Institutional Research

Documentary & Institutional Research

As a group we created an indie documentary in order to summarise the conventions we had discovered by looking through previous examples of well known and successful indie music videos. Within the documentary we included our institutional research.

Psychographic Questionaire

Pyschographic Questionaire

Age?

Below 12 12-16 16-20 20-24 24-30 30+

Gender?

Occupation?

Occupation of parents?

What are the three most important things in your life? (please circle your answers)

Money, Family, Health, Friends, Partying, Reputation, Appearance, Helping others, Possessions, Education

Where do you usually shop for clothes?

Charity shops, topshop/topman, Selfridges (designer lables), M&S, Vintage shops, JD, Primark,

Next, H and M

Do you plan do go to university or have you been?

If so what did you study?

Are you a vegetarian ? if yes, why?

Do you have an interest in sport? Playing, watching or both?

How often do you consume alcohol?

Never, Rarely, Sometimes, Often, Always

Do you take/have taken any recreational drugs?

Where do you consume your music?

Alone (ipod), Online, Radio, Gigs, Pubs

In a month, how many gigs do you attend every month?

Demographic Audience Questionnaire Feedback

Once we had handed out our questionaires we gathered together the results and decided to put the results into pie charts so we could easily see the results and implement these once we began to plan our video. These were very useful due to the specific details of our target audience been available.

The first pie charts we created gave us to results to the age and gender of the targeted audience. The majority gender was male and the age was varied between young and old, but the minority was the under 12 category.

Our questionnaire asked the audience their favourite genre and how they listened to their music

The following question asked what exactly the audience expected to see in indie music video's

The questions touched on several aspects including setting, people expected to be seen, whether conventional videos or unconventional are preferred and whether the artist appears